New Partner: Singha

Singha Corporation becomes Official Partner of Alfa Romeo Racing

14.02.2019

Alfa Romeo Racing announces that the internationally acclaimed multi-industrial Singha Corporation has joined the team as Official Partner.

The Singha Corporation is a privately held company which has since its founding remained managed by the descendants of its founder, who in 1933 established Thailand’s first brewery. Over more than 85 years, this innovative project has grown to become one of the most recognised corporations around the globe, with the strong Singha brand making its way into various industries, including agriculture, real estate, retail fashion and lifestyle.

With a logo so iconic that it has been awarded a Thai Royal Warrant – the highest honour in Thailand – for its service and commitment to the socioeconomic development of the Kingdom, this partner brings decades of tradition and vast experience in branding to race tracks across the globe, as Alfa Romeo Racing continues to expand its commercial activities in various industries.

The Singha logo will be proudly featured on both race cars in 2019.

Frédéric Vasseur, Team Principal Alfa Romeo Racing and CEO Sauber Motorsport AG:
“We are happy to announce that Singha Corporation has joined Alfa Romeo Racing as Official Partner. The vast experience and multi-industrial involvement of the Singha Corporation, combined with the strong presence and recently successful track-record of our team in Formula One, will enhance the commercial activities and create new opportunities for interesting brand activations for both of our companies. We look forward to the collaboration.”

Voravud Bhirombhakdi, Board of Directors Singha Corporation:
“Singha Corporation has a long history in motorsports both locally and internationally and has been partners with Formula One teams since 2010. We have shared many success stories with the teams during our partnerships. In 2019 we are excited to be part of Alfa Romeo Racing with a long history in Formula One and together with the 2007 F1 World Champion Kimi Raikkonen and the young promising Antonio Giovinazzi as the drivers. We are certain that this partnership will bring mutual success and brand synergies in these coming years.”